The Team You Need
Specializing in
LiveRez Marketing Services
We can take your LiveRez Site & Vacation Rental Business to a Whole New Level!
TRY SOMETHING NEW
DEFIANCE Digital Marketing
Defiance has spent years working with LiveRez clients building customized, flexible marketing plans & services designed specifically for a LiveRez client’s unique business, destination, and resources. As LiveRez is evolving clients into their new Ignite system, we are learning with our existing clients the strengths and weaknesses of this new system. Defiance has extensive site migration experience, focused on mitigating negative marketing and SEO impacts and elevating conversion results. We have all the standard digital marketing experience, plus specific training and familiarity with the LiveRez software.
We Know the LiveRez Platform
We are not affiliated with LiveRez, but we know how to work within the software!
No software is perfect, so the key to getting great results is having lots of experience with the nuances of that software. We at Defiance have more than 9 years of experience working specifically within the backend website and service features of LiveRez. Although we are not an official partner with LiveRez, we do have a friendly working realtionship with the support & design teams. We have found that they too have a collaborative spirit, genuinely committed to helping partners succeed!
Defiance knows how to efficiently work within LiveRez websites to improve page layouts, search engine indexability, tracking & more. We also service multiple LiveRez clients so we share that collective knowledge to benefit everyone. Let’s chat about the help you need, specific to your LiveRez website & marketing!
Strategy & Management
Let us help you assess what you need most, prioritize it, allocate resources to it, develop a plan to accomplish it and then, step by step, supervise the follow-up & completion.
Analytics & Assessment
Defiance can help you analyze your current website, marketing efforts, & in-house or third-party resources. We set goals, make decisions, & adjust planning based on real data.
Implementation
The hardest part of any digital marketing campaign is the integrated creation & distribution of quality content. We don’t just tell you what to do, we help you create & implement!
Great LiveRez Partnerships!
Defiance is currently on the lookout for a few unicorn-status LiveRez clients that want to join the Defiance Digital Marketing family! We value the relationships we build with clients, they are the heart and soul of our business, and we are extremely proud that most of our clients turn into longterm partnerships. See what a few of our current LiveRez partners have to say…
Over the past year, we have had the pleasure to work with Defiance Digital Marketing, and we can honestly say that we have never been dissatisfied. We run a small property management business, which requires niche marketing and specific needs to be met in order to maximize our market presence. Defiance Digital Marketing was willing to have in-depth conversations about our business and how we operate and was able to craft an effective personalized marketing plan based on our conversation. Not only are they timely with their responses, but they will send monthly updates and statistics so you can see how effective your marketing strategies are being implemented. If you are looking for a professional, timely, and highly adaptable marketing company we couldn’t recommend Defiance Digital Marketing more!
I cannot recommend Tammy and Defiance Digital Marketing enough! Tammy and her team are true partners who care about our business and success.
Defiance is able to execute on ideas with a level of creativity that really captures our audience and promotes our brand. Our website continues to receive updates by Tammy and her team and the positive results are seen through continued sales growth. Great listeners. Great partners. Great growth. Cannot ask for more!
Defiance is great, highly recommend!
LiveRez Vacation Rental Marketing Services:
What Sort of LiveRez Tasks Can Defiance Handle?
ANSWER IS...
Defiance has experience helping LiveRez clients by directly working within the backend of their website platform and LiveRez features. The following are some of the typical tasks and work we can execute with little to no client involvement. Additionally, we are also very good learners and often jump in to problem-solve or complete requests where we previously did not have experience.
Website Audits & Maintenance
Defiance runs standardized audits with industry tools and knows where to check for other LiveRez specific maintenance items. THEN we work through the list of audit items or issues we discover directly within your website backend, or via support tickets with the LiveRez help and design teams. All that Technical SEO stuff you never wanted to learn… we’ve got that handled for you!
Website Optimization
Defiance has developed an expanded understanding and skill set specific to improving your website for both search engines AND users. We determined many years ago that the biggest hangup with website optimization was that we often had to wait for our clients or their webmasters to implement our recommendations. It was tiring and often ineffective. The solution, we got training from LiveRez team members and taught ourselves how to navigate the backend, develop new page layouts, understand the nuances of category pages, URL structures, and navigation all specific to LiveRez. Years of experience and continued day-to-day work within the platform make us very proficient marketing partners for LiveRez clients.
Specials Creation
Need help making your special and/or specials page look a little better. Need input on what might work best…We can help!
Property & Category Implementation
Sometimes clients get overwhelmed, we have jumped in on several occasions to help clients input properties, create new content blocks within property listings, and create new rental categories for guest access. Obviously, we aren’t onsite employees so we still rely on client info to help with this, but we have the ability to assist clients with all sorts of backend needs.
Email Help
Being self-sufficient helps us AND helps clients. We can run past guest reports directly from LiveRez in order to maintain promotional mailing lists. We know how to filter and scrub lists according to the export and the needs of any given email campaign. We also have some experience with improving the look and use of the automated CRM emails available for transaction email work.
Calendar Assessment
Part of our usual services is helping to develop campaign ideas. A vital part of that is understanding where priorities lie and understanding the units that may or may not need promotional assistance to fill gaps. We have the ability to pull calendars on our own and determine where there is a need for promotional help specific to timeframes, rentals, or rental categories. Then we provide you with ideas instead of asking you to do all the leg work.
Special Projects
We seriously do a little bit of everything, whatever it is you need, we try to handle it, or at least research and find you a good alternative action if we can’t be the solution ourselves. We’ve helped clients with Google Maps API, Leaflet Maps, Ical setup, email signups, unique tracking codes, and all sorts of other LiveRez & non-LiveRez items!