Our Approach to Marketing Services
Get Sh** Done!
Defiance strives to work as hard for your business & long-term goals as you do. One of the most difficult things for any vacation rental business to accomplish is the execution of its plans. Defiance works as a team with your resources to plan, organize, and adapt, filling the gaps that prevent excellent implementation. We specialize in vacation rental marketing services adjusted & prioritized to your ever-changing business needs & resources. Our top priority is to ensure the follow-through of good marketing work on your behalf. Most importantly…We Only Succeed if You Do!
Defiance team members have A LOT of experience working within the LiveRez platform and for a multitude of different LiveRez partners. We have developed efficient audit processes, workarounds for some of the website shortcomings, and expanded page layout & usability options.
Vacation Rental Websites/Software
To help clients implement marketing & website tasks quickly & efficiently we work directly within their website platforms & software integrations whenever possible. We specialize in:
However, we have worked with a variety of other websites, property management systems, and vacation rental software integrations. Although we may not be as proficient with some of the other platforms, there isn’t much we can’t learn to work with.
Our Vacation Rental Marketing Services
We build flexible marketing plans specific to your business goals, destination characteristics, & resources. Let’s Make a Plan!
Our Specialty… A dedicated project manager & team of problem solvers who make a plan and execute it diligently.
Nurture relationships with one of your most valuable and engaged audiences. Utilize promotional & transactional email with our help.
Content is the backbone of your brand, website, & sales pitch. We help create the materials needed for a strong integrated strategy.
We independently manage & partner with powerhouse providers to ensure we utilize cutting-edge tactics & create highly successful ad campaigns that meet & exceed your goals.
Search engine optimization requires great content & website usability, executing it well is vital to your organic search results. We specialize in technical, onsite, offsite, and local SEO.
The present-day billboard & word of mouth. As technology & platform screening evolve, it’s important to understand when and how to use social media marketing channels. We can help!
Website & PMS Work
We have years of experience working with leading industry platforms such as LiveRez, WordPress, and ICND. We assist clients with successful & efficient implementation.
Audits & Consultation
Need help assessing your site or marketing strategy? Already have an in-house team or a different marketing company? We can tactfully help in any situation.
Research & Training
Have a problem? We’ll test & research utilizing our network of industry resources. Need training? We are happy to teach you everything we know.
Your brand represents everything & your voice needs to be unique. Whether you are new or decades old, let us ask the questions to establish a clear brand identity.
Set goals, measure KPIs, & assess ROI for vital insight into managing budgets & making good future marketing decisions. Let us help you use your data wisely.
From Our Partners
We value the relationships we build with clients, they are the heart and soul of our business. Defiance is extremely proud that most of our clients love our vacation rental marketing services and turn into long-term partnerships.
“Tammy and her team are helping us with the new site build, and I’ve worked with Tammy for years and years. I’m 100% confident in her capabilities.”
“Defiance Digital Marketing was willing to have in depth conversations about our business and how we operate and was able to craft an effective personalized marketing plan based on our conversation.…”